Copywriting Like the Pros: Five Forms
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By Angela Booth in Copywriting Published: Thursday, 06 March 08 - 01:59 PM (GMT +10:00) Last Updated: Thursday, 06 March 08 - 02:06 PM (GMT +10:00) |
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Seven Days to Easy Money: Copywriting Success
If you like writing, try copywriting. Copywriters are promotional writers, and their skills are in huge demand.
If I asked you to write 35 words advertising a brand of soap, could you do it? If you can, you've got a great future as a copywriter.
Copywriters write many different forms of copy. Let's look at five popular forms.
1. Businesses love brochures
Whenever a new product is created, a brochure is developed for it. The brochure may just be flyer - think junk mail - or it can be a glossy publication.
2. Overviews or white papers are fundamental in business to business
In some of the business to business markets, especially for high-priced items, executive overviews or white papers are primary sales tools. These are information-packed documents, and copywriters write them.
Some white papers can be under ten pages, others can be 25 pages of information, and you're well paid for writing them.
3. Businesses need press releases to get free publicity
Businesses small and large hire copywriters to write press releases, with the hope of getting coverage in major newspapers and magazines, and even on television. So if you get some practice writing press releases, you can become a PR copywriter.
Since they're written to a format, press releases are easy to write. As a specialist, you could write several a day.
4. Performance copywriting - write radio spots
Many copywriters write for the audio visual media: radio and TV. It's easy to break in to radio advertising, especially in smaller cities.
Once you've written some samples, call your local radio stations to get an interview and present your portfolio.
You'll find that you will easily get hired: most radio stations aren't set up to write spots, and they love to farm them out to freelancers.
5. Ultra short copywriting with taglines and slogans
Taglines and slogans are usually very short, they're a brief bite which encapsulates a service or products.
Since they are so short, taglines give you a way to break into copywriting. Write a selection of taglines, and present them to a local graphics design agency. Such agencies use freelance copywriters, and you could walk away from the meeting with an agreement and check in your hand.
Copywriting Master Class - become a copywriting pro
I started Copywriting Master Class for YOU - someone who'd love to have a lucrative career as a copywriter, but has never written a word. In this unique ten-week email class, you get the attention of a top copywriter as you build your own new copywriting business.It's fun. Join me in building your copywriting business.
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